Sky Paws Branding
Create full branding for a pet-centric commercial airline where pets fly in their own kennels within the main cabin.
Friendly, Approachable, Affordable, Welcoming, Clean, Efficient,Elevated, Caring, Accepting, Careful, Thoughtful, Open, Reliable,Transparent, Happy, Comfortable, Relaxing, Creative, Modern,Innovative, Personalized, Professional
Before we started on the design, we began with collecting inspiration in pinterest.
This is where we collect logo inspiration, colours, photography, print digital marketing inspiration!
After that we get right into creating mood boards and colour selections.
With our inspirations, mood, and colours selected we go right into designing. Here we create our main logo, submarks, and alternates. We will also go ahead and find our other branding elements such as; patterns, fonts, and icons.
Here we start getting close to the end of the project and begin creating mockups and any final elements for print, digital, and social media.